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For one of the largest property and casualty insurers, Marconi Pacific assisted in defining the strategy and operations for entrance into direct sales and service of personal lines customers.

Previously the company had only sold insurance through independent agents. Marconi Pacific defined the initial operational and marketing requirements. This included building the financial and operational plan, direct mail campaigns and a world class call center to receive inbound calls.

Further work identified pitfalls in the longer term strategic development of the direct business. This resulted in the company delaying its aggressive plans for expansion until further internal and external review could be undertaken.


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