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For a top tier auto OEM, Marconi Pacific conducted an assessment of the market for vehicle sharing as compared with vehicle ownership. The OEM saw the sharing economy growing the U.S. and the rise of Uber and Lyft and wanted to begin to design an offering for non-traditional vehicle ownership. Marconi Pacific interviewed early adopters of new vehicle concepts, conducted a deep dive into new multi-passenger vehicle platforms and built a financial model illustrating the size and nature of the opportunity.


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