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A competitive local exchange carrier (CLEC) asked Marconi Pacific to develop a long-term e-commerce strategy.

We assessed the opportunity for the CLEC to create a new e-commerce web presence centered around increased revenue per customer and reducing customer churn. We defined the dimensions and capabilities of the new e-commerce web presence and ensured at a high level that the financial opportunity was sufficiently attractive.

The project involved matching the company's core strengths with array of potential Internet options that the company could pursue. We segmented the existing customer base to identify targeted Internet offerings. We also analyzed competitive Internet offerings.

As a result, we refined the value proposition of the company's e-commerce strategy, developed an outline of offerings and created an initial rollout plan. We also created a model that quantified the financial potential of the strategy.


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